Your First Visit, Step by Step
We Listen First
You share your vision, your budget, and any inspiration photos. No sales pitch, no pressure — just a conversation about what matters to you.
You See Real Options
Johnny presents hand-selected loose diamonds and design references matched to your style and budget. You hold them, compare them, and ask every question you have.
You Leave Informed
Whether you're ready to move forward or need time, you walk out understanding your options, your pricing, and exactly what the process looks like. No obligation.
Not a Sales Floor. A Private Showroom.
Most jewelers hand you a catalog. Johnny sits across from you, listens to your story, and designs something that doesn't exist yet. As a GIA graduate gemologist with access to thousands of certified diamonds — natural and lab-grown — he sources stones directly from trusted suppliers, which means better quality at a price that often surprises people. That's why over half of Gold Empire's clients come from referrals.
Read Our Reviews →Recently Designed for Our Clients
Every ring is designed from scratch. These are starting points — yours will be one of a kind.
Oval Halo in Platinum
Three-Stone Lab-Grown Solitaire
Cushion Cut Pavé in Rose Gold
Emerald Cut Cathedral Setting
Questions We Hear Every Day
How much does a custom engagement ring cost?
Most of our custom engagement rings fall between $2,500 and $15,000. Lab-grown diamonds have expanded what's possible at every budget. Johnny will walk you through options that match your vision and your number.
How long does it take?
Most custom engagement rings are completed in about two weeks from final design approval. More intricate designs may take three to four weeks.
Do I need to know what I want before coming in?
Not at all. Many clients arrive with a Pinterest board and a rough idea. Some arrive with nothing but a budget. That's exactly what the consultation is for.
Can my partner come with me?
Absolutely. About half of our engagement clients shop together. If you're planning a surprise, Johnny is equally comfortable working with you one-on-one.
What if I'm not ready to commit at the consultation?
No pressure, genuinely. You'll leave with a clear understanding of your options and a written quote. Many clients take a few days to decide, and Johnny is available by call or text for follow-up questions.
Do you offer lab-grown diamonds?
Yes. Lab-grown diamonds are one of our most popular options — they offer exceptional size and brilliance at a significantly lower price point. Johnny will walk you through the differences and help you decide what's right for you.
Do you offer financing?
Yes. We offer flexible financing options to help make your purchase comfortable. Ask Johnny for details during your consultation.
Ready to Start?
Book a consultation at our private showroom in the LA Diamond District, or call Johnny directly.
Our Downtown Showroom
Location Address
Gold Empire Jewelry
607 S Hill St, Suite 452
Los Angeles, CA 90014
Showroom Hours
Monday – Saturday · 10:00am – 5:00pm
Sunday · Closed